Originally posted at my blog spin.off , while working on the book.
Shell was one of the first companies to take a hit in the new-media war. The company was taken by surprise in 1995 when a Greenpeace campaign against sinking the redundant Brent Spar oil platform succeeded. Such a disaster would not be allowed to happen again. Shell International developed an online strategy, which included monitoring what was being said about the company in cyberspace.
For my book Battling Big Business I researched the on line detective agencies hired by Shell. Back then I also found out that the company’s impressive new website offered means of surveillance too. The forums were used to monitor Shell’s critics. For my present PhD research I was curious to know what had happened to the forums since. Continue reading “Dialogue at Shell: PR & intelligence”